"Warren is a seasoned communications professional with a gift for understanding the nuances of media relations. He uses this knowledge to provide valuable advice and insight to his clients so they can effectively and proactively communicate their message or manage an issue. Warren contributed to an important visibility strategy for Maritime Life, heightening the company's brand in markets across Canada and essentially putting the company on the radar of the media and business community in a way that hadn't been done in the past. He coached managers on media relations and developed an impressive system for tracking and evaluating the company's media relations efforts."

Heather Spidell, Manager, Corporate Communications, Maritime Life





Media Relations

The way your organization is portrayed in the media can have a profound impact on the perceptions of your key audiences. We advise clients on the development of sound media relations strategies, customized to their unique circumstances and objectives.

Whether you are trying to generate proactive media coverage to increase the profile of a company, service or product, or you're faced with reporters calling you about a contentious issue, Eleven PR can help you develop an effective, strategic media relations plan designed to meet your specific needs.

We're intimately familiar with the nuances of the media relations process and we have a track record of developing sound media relations strategies that serve the best interests of our clients' organizations. And as former journalists, we have a keen understanding of what reporters are looking for (and perhaps more importantly, what they're not looking for). At the end of the day, you want to know that you have proven media relations experts in your corner. And Eleven PR has the background, expertise and skills required to plan and execute media relations strategies that will lead to desired outcomes in the press.

Our broad range of media relations services includes:

  • Writing clear, impactful news releases
  • Media monitoring and measurement
  • Ghostwriting stories for our clients' bylines
  • Targeted story pitching
  • Media interview training
  • Creating compelling, informative media kits
  • Writing op/ed pieces, letters to the editor
  • Developing trade media 'thought leadership' programs
  • Media tours
  • Acting as media spokespersons on our clients' behalf
  • On-site live interview coaching